ABOUT THE AUTHOR:

Helen Gerasimou was born and raised in Sydney Australia. The eldest of three siblings, she always had a love for art and science. At the age of sixteen, she left school after completing year 10 and like most kids had no idea what she wanted to be when she grew up. Her mother felt that a respectful job for a young lady was hairdressing, beauty therapy or secretarial work. In her rebellious way she decided to apply for fashion design school, but she was not successful.

Turning to her other passion, science, she decided to pursue a career in beauty therapy. Thirty six years later, with a wealth of experience and knowledge, this talented, multi award winning therapist has written this book to help other business owners experience success as well.

Helen has helped educate, mentor and inspire the next generation of beauty therapist and has worked closely with other business owners to identify gaps in their business. Helen also founded and operates today her multi award winning skin correction clinic in Sydney. She has successfully maintained a steady growth in her business, her top shelf, skilled staff have been with her for quite a number of years and she has been able to work on her business whilst pursuing other dreams and passions.

She holds current qualifications in industry training and assessing, diploma in beauty therapy and paramedical aesthetics and is completing her Bachelor of Applied Health Science degree in Clinical Aesthetics.

She is a loving mum to her two boys Dyon and Zackary. She is a singer in a duo that works regularly in clubs and at private functions. She also performs in musical theatre and is a songwriter and recording artist.

Her love and passion for the beauty industry has lead her to write this book. Her drive is to see her beloved industry thrive and see other business owners experience her success as well, through her systems, workshops, webinars and consulting services.

ABOUT THE BOOK:

If you have an existing business or you are thinking of opening a new one, then ‘Red Carpet Experience’ is for you. In this must read book, you will learn why it’s so important to be customer focused, how to attract and keep top shelf staff and what makes you stand out from the rest.

You will uncover how to transition from being a therapist to a business owner and finally stepping back and enjoying the life you crave for.

With over 36 years’ experience in the beauty industry, Helen Gerasimou is excited to share the secret to her ‘Get A Life’ business success. Find out what it takes to open a salon and grow it to the point where you can step back and live life on your terms.

‘Red Carpet Experience’ will guide you on a journey that will allow you to take a closer look at your own business from your client’s perspective. It will help you identify what currently works, what isn’t working and what may be missing in your business to achieve optimal results.

This easy to follow guide will show you how to attract clients, how to keep them and make them into raving fans.

It’s time for the ‘Red Carpet Experience’

© Helen Gerasimou. All rights reserved.